Real-Estate-Marketing
Local-Small-Business-Marketing

Hints-Tips-Links

Recommended Websites

Here's a list of resources for Real Estate Marketing.  Also useful for other professionals, organizations, and small businesses, too, who want more web-traffic and better results for their websites, to gain new customers, clients, and to improve their public image on the Whirled-Wild-Web!   Micromarket-yourself^(TM) to a targeted audience of prospects, clients, and customers.

There are many ways to drive traffic to your website.  Mailing CoreFact postcards, with the patent-pending tracking system, is generally the best way to reach most homeowners and tenants in your target area, sellers and buyers, clients and consumers, and track your leads.  CoreFact can also extend and enhance your Sphere-of-Influence.  Deliver value to clients and prospects via your website:  Real-Estate Analysis, MLS functions, and local community info.  Check with your favorite Title Rep or MLS to get your farm data to upload into your CoreFact contacts, mailing lists, email lists.  Expose your website to a focused, local audience, and track your results with CoreFact Marketing Systems.  Put the power of CoreFact 1:1 marketing to work for you, while you are busy doing other things! 

Does YOUR web-presence need a bit of T.L.C?

How to enhance your professional image and your web-presence

Have you "Googled yourself" lately?   (go ahead, click it, you know your clients do...)

You may be surprised to see what you find.  Is that the professional image you want to project on the internet?  (Statistics show that more than half of web-searches are done via Google, the rest are divided between Yahoo, MSN-Live, and Ask... and a few others.)

Google yourself now...   www.Google.com  

Are you satisfied with that result?   If your name is a common one, add "Real Estate" or another key-phrase relevant to your business.

Perhaps you need  to clean it up, develop it, or optimize it?  You can do it yourself, or we can help, or both.  It takes time... maybe 20 - 30 minutes a week, perhaps a few weeks (or months) before you see some results.  Consistent effort over time, and constant vigilance, are required.  Cleaning up your Google web-presence can be a chore.  Dedicating 20 - 30 minutes a week to monitor and improve your results is a good plan to follow.  It's like tending a garden, you will reap the rewards by your increased Sphere-of-Influence, and more business.

Use inbound-links to brand and publicize yourself, wherever possible! 

• Use links with RELEVANT keywords in your profile, to help your Google results...
• Two purposes for relevant anchor-text ...
  
1. to feed your keywords to the web-bots, and
   
2. to be more click-worthy, attract more interest!

• Web-spiders will grant your web-page more search-keyword value, and
  
• People are more likely to click your links if your anchor text provides keywords.
  

1. Make the anchor text (label for the link) interesting to the reader so they will click it.
2. Make it have the keywords that are of most value to your searchers: clients and prospects.
   

use George Fanucci - My website for anchor text, or
use George Fanucci, CoreFact Services for anchor text, or
Firstname Lastname, Keywords... (LinkedIn alows about 30 characters...)

MerchantCircle.com   MerchantCircle provides free web sites, blogs, coupons, and more.  There is a free-version, and a paid-version that has more features.  If you need a quick webpage, or a simple external-link into your main website, your free MerchantCircle account can do that.   (Sorry, no custom keywords in your link-anchor-text, but it can help you boost-up your site a bit in Google...)

What can you do with Twitter?

• Communicate and coordinate among your flock of followers! 
  

• Organize some of your own data, and maybe,
  

• Get some Google-rich inbound links?
  

http://www.emilychang.com/go/ehub/app/getting-things-done-with-twitter/

Yet another very good Real Estate networking site:  www.inman.com

... more later ...

Fun with traffic graphs... but remember, each website has a different population, personality, and different purposes... like butter-knives and scalpels.

Bookmark or link to this for updates:  http://facebook-linkedin-twitter.iNetMore.com

The culture and rules for any social network, bulletin-board, or communication site can be very different.  On LinkedIn, you rarely add a friend who you could not recommend for a job, from your direct experience of working together...  Facebook seems very different, somewhat more open, yes?  MySpace is mainly for high-schoolers and the way-kewl hip-hop set, and seems to have been eclipsed never to recover by a far better system, Facebook?  LinkedIn for professionals, and Facebook for friends and social connextions, but Facebook is VERY rapidly expanding into business networking, can LinkedIn survive?  I think maybe yes, maybe no.  Ryze.NET died years ago, having tried to monetize way too early in it's life-cycle, strangling itself.  What is Meebo, Bebo, and Hi5 for?  I am not sure yet.  Ning.com is an interesting platform where anyone may construct a niche or private online social network, like Google Groups or Yahoo Groups, but far more open features, a better U/I and a classy, custom-skinned appearance.

Then there are the clearly defined niche sites, such as the very successful ActiveRain.com and inman.com, etc.  Does the world need another social networking site?  You tell me.  Mainstream vs. Niche vs. Long-Tail... Will twitter begin to replace Skype, AIM, MSN-Messenger, Yahoo-IM, etc. for instant text messaging?  The world continues it's constant change, at an accelerating pace...  as media visionaries Marshall McLuhan (The Medium Is the Message "we shape our tools and thereafter out tools shape us")  and Alvin Toffler (Future Shock, The Third Wave) and Thomas Peters (In Search of Excellence "change or die!")  warned us decades ago, and more recently, Seth Godin's Survival Is Not Enough.

As Alphonse Karr wrote, in French "Plus ça change, plus c'est la même chose." Translated: "The more things change, the more they stay the same."  Human nature changes little, the tools we use change often.

Alexa.com and Compete.com compare web-traffic using different populations... as nearly 20 percent of the several millions of Alexa users visit facebook daily, less than 5 percent visit myspace.  LinkedIn is more professional, facebook is more personal, each serves a different purpose, as mentioned above.  Do you mix your business with pleasure?  Twitter and others are emerging trends.

If the next graph does not work, look here: http://www.gfanucci.com/index.html#alexa1